ABAI CONSULTING

MARKETING & SALES

In the current environment, customers are more and more interconnected, and their expectations of brands and businesses have hit record levels.

At ABAI Consulting, we understand user expectations and their omnichannel behaviour, and we respond with a tailored and relevant design, as well as setting out some integrated actions that will drive business growth, satisfy market demands and generate an efficient environment.

MARKETING & SALES

SERVICES

HOW?

Optimising the digital experience
Reducing touchpoints
Improving onboarding processes
Churn and ARPU analysis

HOW?

Monitoring current plans
Optimising marketing campaigns in real time
Analytical CRM
Competitive intelligence
Integration with Google Analytics

HOW?

Market attractiveness, needs, and spaces to compete in
Product valuation
Customer survey design
Customer lab
Change impact analysis
Digital audience survey

HOW?

Positioning and branding
New niches
Inbound Marketing
Maximise the performance of marketing and sales activities
Category Management

HOW?

ROI optimisation on sales and penetration
Selective Acquisition Model
Search Engine Optimisation
Search Engine Marketing

HOW?

Optimising the digital experience
Reducing touchpoints
Improving onboarding processes
Churn and ARPU analysis

USER EXPERIENCE

Optimising the digital experience
Reducing touchpoints
Improving onboarding processes
Churn and ARPU analysis

OMNICHANNEL SALES

Monitoring current plans
Optimising marketing campaigns in real time
Analytical CRM
Competitive intelligence
Integration with Google Analytics

MARKET RESEARCH

Market attractiveness, needs, and spaces to compete in
Product valuation
Customer survey design
Customer lab
Change impact analysis
Digital audience survey

DIGITAL MARKETING

Positioning and branding
New niches
Inbound Marketing
Maximise the performance of marketing and sales activities
Category Management

ACQUISITION MODELS

ROI optimisation on sales and penetration
Selective Acquisition Model
Search Engine Optimisation
Search Engine Marketing

FUNNEL TRACKING

Optimising the digital experience
Reducing touchpoints
Improving onboarding processes
Churn and ARPU analysis

SUCESS STORIES

Experiences

SPEECH ANALYTICS

More than just a conversation

Identifying the reason for the call

Conversations with customers are one of the richest, most varied and accurate sources of information a company has access to. These conversations should be managed using technology and expert advisors who can guarantee the quality of the information.

Our client needed to go one step further and think outside of the box to access new information that would allow them to improve the customer experience.

So, they invited us to undertake a Text and Speech Analytics project to extract information from their historical data that they could make use of now.