O atendimento digital aos cidad\u00e3os \u00e9 fundamental. Para que seja ideal, n\u00e3o basta apenas ter um chatbot, com um telefone dispon\u00edvel algumas horas por dia ou atender as demandas e reclama\u00e7\u00f5es que chegam pelas redes sociais.<\/p>\n
Parte do processo de digitaliza\u00e7\u00e3o da Administra\u00e7\u00e3o P\u00fablica est\u00e1 focada justamente em otimizar os servi\u00e7os e oferecer \u00e0s pessoas um atendimento de qualidade, personalizado e \u00e1gil. Em um contexto em que as consultas digitais aumentaram rapidamente, \u00e9 mais importante do que nunca que legisladores e funcion\u00e1rios aproveitem ao m\u00e1ximo as novas oportunidades que surgem dos ambientes digitais.<\/p>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”20″ left_padding_desktop=”px” constrain_group_2=”yes” right_padding_desktop=”px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][toggles style=”minimal_shadow” accordion=”true” accordion_starting_functionality=”default” border_radius=”none”][toggle color=”Accent-Color” heading_tag=”h3″ heading_tag_functionality=”change_html_tag” title=”Omnicanal”][vc_column_text]Promover o omnichannel atrav\u00e9s da implementa\u00e7\u00e3o de novos canais de comunica\u00e7\u00e3o que permitam uma rela\u00e7\u00e3o 360 e por demanda com os cidad\u00e3os \u00e9 um dos objetivos que a Administra\u00e7\u00e3o P\u00fablica tem pela frente.<\/p>\n
Nesse sentido, as Administra\u00e7\u00f5es P\u00fablicas enfrentam o desafio de melhorar a usabilidade e disponibilidade dos servi\u00e7os digitais m\u00f3veis oferecidos, bem como a implanta\u00e7\u00e3o de novos facilitadores que permitam \u00e0s pessoas realizar suas consultas ou procedimentos online. Para isso, precisam aproveitar novos canais de comunica\u00e7\u00e3o (como WhatsApp ou Telegram) que complementam os tradicionais.<\/p>\n
Gra\u00e7as ao omnicanal, \u00e9 poss\u00edvel dar uma resposta completa aos cidad\u00e3os e otimizar e agilizar \u00e1reas como o envio de comunica\u00e7\u00f5es, melhorando a experi\u00eancia do cliente ao oferecer um servi\u00e7o eficaz, personalizado e de qualidade. No entanto, ainda existem obst\u00e1culos a serem superados, como ter diferentes APIs ou configura\u00e7\u00f5es de seguran\u00e7a para cada canal, entre outros.<\/p>\n
Com a automatiza\u00e7\u00e3o dos processos, os servi\u00e7os p\u00fablicos podem ser agilizados, permitindo que os funcion\u00e1rios se concentrem em tarefas importantes, e n\u00e3o em tarefas de arquivamento ou buscas manuais, por exemplo. Com isso, n\u00e3o s\u00f3 h\u00e1 aumento da produtividade dos funcion\u00e1rios e redu\u00e7\u00e3o de custos, como melhora o atendimento ao cidad\u00e3o e, com isso, o bem-estar das pessoas<\/p>\n
Os modelos de trabalho h\u00edbrido e o teletrabalho chegaram para ficar. Nesse sentido, \u00e9 essencial ter ferramentas e solu\u00e7\u00f5es na nuvem, pois permite que a Administra\u00e7\u00e3o P\u00fablica colabore entre si, independentemente de onde estejam os funcion\u00e1rios ou cidad\u00e3os.<\/p>\n
Na ABAI, somos especialistas em digitalizar processos para a Administra\u00e7\u00e3o P\u00fablica e a melhoria do atendimento digital ao cidad\u00e3o \u00e9 um dos nossos principais focos em praticamente todas as iniciativas.<\/p>\n
Em termos de omnichannel, garantimos um atendimento completo por meio de nossos canais de forma unificada que nos permite oferecer uma experi\u00eancia coerente, homog\u00eanea, fluida e precisa em cada contato, mantendo a rastreabilidade.<\/p>\n
Da mesma forma, tamb\u00e9m podemos desenvolver projetos de automatiza\u00e7\u00e3o de processos e tarefas, an\u00e1lise e otimiza\u00e7\u00e3o com os quais resolvemos qualquer problema de coordena\u00e7\u00e3o e colabora\u00e7\u00e3o. O uso de humanos digitais em formatos comunica\u00e7\u00e3o auditiva, textual e visual melhora o funil<\/em> de marketing e a taxa de resolu\u00e7\u00e3o.<\/p>\n[\/nectar_responsive_text][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQWNlbnRlciUyMiUzRSUzQ2ElMjBjbGFzcyUzRCUyMmxpbmstZmxlY2hhJTIwYW1hcmlsbGElMjIlMjBocmVmJTNEJTIyJTJGcHQtYnIlMkZjb250YXRvJTJGJTIyJTNFJTNDaSUyMGNsYXNzJTNEJTIyZmxlY2hhLWFtYXJpbGxhJTIyJTNFJTNDJTJGaSUzRUVudHJlJTIwZW0lMjBjb250YXRvJTIwY29ub3NjbyUzQyUyRmElM0UlM0MlMkZwJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”100″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” 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\nregulat\u00f3ria<\/h2>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”300″][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQWNlbnRlciUyMiUzRSUzQ2ElMjBjbGFzcyUzRCUyMmxpbmstZmxlY2hhJTIwYW1hcmlsbGElMjIlMjBocmVmJTNEJTIyJTJGcHQtYnIlMkZjb25mb3JtaWRhZGUtcmVndWxhdG9yaWElMkYlMjIlM0UlM0NpJTIwY2xhc3MlM0QlMjJmbGVjaGEtYW1hcmlsbGElMjIlM0UlM0MlMkZpJTNFVmVqYSUyMG1haXMlM0MlMkZhJTNFJTNDJTJGcCUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner top_padding_desktop=”40″ bottom_padding_desktop=”40″ left_padding_desktop=”40″ constrain_group_101=”yes” right_padding_desktop=”40″ column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”11289″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”custom” column_border_radius=”15px” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” custom_box_shadow=”horizontal:0,vertical:0,blur:15,spread:0,opacity:0.275″ offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-4″ delay=”200″][nectar_responsive_text font_size_desktop=”26px” font_line_height=”40px” font_size_tablet=”28″ font_size_phone=”25″]\nReten\u00e7\u00e3o de
\nclientes e talentos<\/h2>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”300″][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQWNlbnRlciUyMiUzRSUzQ2ElMjBjbGFzcyUzRCUyMmxpbmstZmxlY2hhJTIwYW1hcmlsbGElMjIlMjBocmVmJTNEJTIyJTJGcHQtYnIlMkZyZXRlbmNhby1kZS1jbGllbnRlcy1lLXRhbGVudG9zJTJGJTIyJTNFJTNDaSUyMGNsYXNzJTNEJTIyZmxlY2hhLWFtYXJpbGxhJTIyJTNFJTNDJTJGaSUzRVZlamElMjBtYWlzJTNDJTJGYSUzRSUzQyUyRnAlM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner top_padding_desktop=”40″ bottom_padding_desktop=”40″ left_padding_desktop=”40″ right_padding_desktop=”40″ column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”11310″ background_image_position=”center center” background_image_stacking=”front” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#00457c” column_shadow=”custom” column_border_radius=”15px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-4″ custom_box_shadow=”horizontal:0,vertical:0,blur:15,spread:0,opacity:0.275″ delay=”400″][nectar_responsive_text font_size_desktop=”26px” font_line_height=”40px” font_size_tablet=”28″ font_size_phone=”25″]\nNovos modelos
\nde neg\u00f3cios<\/h2>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”300″][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQWNlbnRlciUyMiUzRSUzQ2ElMjBjbGFzcyUzRCUyMmxpbmstZmxlY2hhJTIwYW1hcmlsbGElMjIlMjBocmVmJTNEJTIyJTJGcHQtYnIlMkZub3Zvcy1tb2RlbG9zLWRlLW5lZ29jaW9zJTJGJTIyJTNFJTNDaSUyMGNsYXNzJTNEJTIyZmxlY2hhLWFtYXJpbGxhJTIyJTNFJTNDJTJGaSUzRVZlamElMjBtYWlzJTNDJTJGYSUzRSUzQyUyRnAlM0U=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"