{"id":2765,"date":"2022-11-15T10:25:43","date_gmt":"2022-11-15T09:25:43","guid":{"rendered":"https:\/\/web.abaigroup.cloud\/retencion-de-clientes-y-talento\/"},"modified":"2024-05-28T14:20:23","modified_gmt":"2024-05-28T12:20:23","slug":"retencao-de-clientes-e-talento","status":"publish","type":"page","link":"https:\/\/www.abaigroup.com\/pt-pt\/retencao-de-clientes-e-talento\/","title":{"rendered":"Reten\u00e7\u00e3o de clientes e talento"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”11260″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”7%” bottom_padding=”7%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”top-bg” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” max_width_desktop=”725px” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ text_color=”#00457c” line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”left” link_target=”_self” text_content=”Reten\u00e7\u00e3o de clientes e talento” font_size=”69px” font_size_phone=”50px”][\/split_line_heading][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”9349″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”column-center” id=”introduccion” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” max_width_desktop=”917px” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#a0a0a0″ font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”15″]\n

No mercado laboral atual encontramos uma verdadeira batalha pela reten\u00e7\u00e3o e atra\u00e7\u00e3o de talentos. A competitividade tem aumentado exponencialmente, afetando tanto os funcion\u00e1rios, como as pr\u00f3prias organiza\u00e7\u00f5es.<\/p>\n

\nPara que as empresas possam melhorar nesta \u00e1rea, existem tr\u00eas pilares fundamentais nos quais nos devemos concentrar: cria\u00e7\u00e3o de uma imagem de marca, adapta\u00e7\u00e3o de novos modelos de trabalho, experi\u00eancia do funcion\u00e1rio e do cliente.[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”20″ left_padding_desktop=”px” constrain_group_2=”yes” right_padding_desktop=”px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][toggles style=”minimal_shadow” accordion=”true” accordion_starting_functionality=”default” border_radius=”none”][toggle color=”Accent-Color” heading_tag=”h3″ heading_tag_functionality=”change_html_tag” title=”Cria\u00e7\u00e3o da imagem de marca”][vc_column_text]A cria\u00e7\u00e3o da imagem de marca \u00e9 fundamental na atra\u00e7\u00e3o de clientes. Trabalhar com este conceito \u00e9 complicado, pois, n\u00e3o \u00e9 f\u00e1cil colocarmo-nos na mente do consumidor com os atributos que queremos transmitir, principalmente se formos relativamente novos no mercado.[\/vc_column_text][\/toggle][toggle color=”Accent-Color” heading_tag=”h3″ heading_tag_functionality=”change_html_tag” title=”Novos modelos de trabalho”][vc_column_text]A pandemia mudou por completo os modelos de trabalho existentes: atualmente avan\u00e7amos para um modelo h\u00edbrido em que os funcion\u00e1rios devem estar sempre no centro de qualquer atividade ou decis\u00e3o.<\/p>\n

Neste sentido, a flexibilidade j\u00e1 \u00e9 um elemento. Na altura de escolher um novo trabalho os trabalhadores valorizam op\u00e7\u00f5es como remunera\u00e7\u00e3o flex\u00edvel, possibilidade de fazer teletrabalho, fazer um hor\u00e1rio intensivo ou ter mais tempo livre para passar com familiares e amigos.[\/vc_column_text][\/toggle][toggle color=”Accent-Color” heading_tag=”h3″ heading_tag_functionality=”default” title=”Tecnologia preditiva”][vc_column_text]Numa altura em que as empresas bombardeiam constantemente outros neg\u00f3cios com ofertas para melhorar as infraestruturas, processos, servi\u00e7os ou benef\u00edcios, \u00e9 mais importante do que nunca utilizar tecnologia de previs\u00e3o para reduzir, proativamente, as taxas de rotatividade.<\/p>\n

Atrav\u00e9s de t\u00e9cnicas de processamento de linguagem natural (como a an\u00e1lise de texto ou fala), podemos extrair informa\u00e7\u00f5es de dados hist\u00f3ricos para os converter em valor atual, bem como para estudar o customer journey e identificar poss\u00edveis conflitos que levem a uma contrata\u00e7\u00e3o ou cancelamento de um servi\u00e7o.[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”70″ left_padding_desktop=”px” right_padding_desktop=”px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”column-center” id=”que-podemos-hacer” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” max_width_desktop=”870px” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”O que podemos fazer por si” font_container=”tag:h3|font_size:32px|text_align:center|color:%23f99907″ use_theme_fonts=”yes” css=”.vc_custom_1671004087439{margin-bottom: 30px !important;}”][nectar_responsive_text text_color=”#a0a0a0″ font_size_tablet=”15″ font_size_phone=”14″]\n

Na ABAI temos os recursos e ferramentas necess\u00e1rios para a adapta\u00e7\u00e3o da sua empresa aos novos modelos organizacionais, podendo implementar modelos de teletrabalho ou trabalho h\u00edbrido num prazo de sete dias. Temos plena consci\u00eancia das necessidades dos funcion\u00e1rios e podemos aconselh\u00e1-lo para lhe poder apresentar a proposta mais atrativa, incluindo flexibilidade e equil\u00edbrio entre o trabalho e a vida pessoal sem afetar minimamente a produtividade.<\/p>\n

\nTemos tamb\u00e9m solu\u00e7\u00f5es anal\u00edticas preditivas para ajudar a manter os clientes e a manter-se competitivo na ind\u00fastria. Com as nossas solu\u00e7\u00f5es, tem a possibilidade de pensar fora da caixa e descobrir novos dados que permitam melhorar a experi\u00eancia do cliente.[\/nectar_responsive_text][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQWNlbnRlciUyMiUzRSUzQ2ElMjBjbGFzcyUzRCUyMmxpbmstZmxlY2hhJTIwYW1hcmlsbGElMjIlMjBocmVmJTNEJTIyJTJGcHQtcHQlMkZjb250YWN0byUyMiUzRSUzQ2klMjBjbGFzcyUzRCUyMmZsZWNoYS1hbWFyaWxsYSUyMiUzRSUzQyUyRmklM0VDb250YWN0ZS1ub3MlM0MlMkZhJTNFJTNDJTJGcCUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”100″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Outros desafios” font_container=”tag:h2|font_size:50px|text_align:left|color:%23f99907″ use_theme_fonts=”yes” css_animation=”fadeInUp” css=”.vc_custom_1713524483157{margin-bottom: 30px !important;}”][vc_row_inner column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”descubre-mas”][vc_column_inner top_padding_desktop=”40″ bottom_padding_desktop=”40″ left_padding_desktop=”40″ right_padding_desktop=”40″ column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”11295″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”custom” column_border_radius=”15px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” custom_box_shadow=”horizontal:0,vertical:0,blur:15,spread:0,opacity:0.275″ offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-4″][nectar_responsive_text font_size_desktop=”26px” font_line_height=”40px” font_size_tablet=”28″ font_size_phone=”25″]\n

Cumprimento de regulamentos<\/h2>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”300″][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQWNlbnRlciUyMiUzRSUzQ2ElMjBjbGFzcyUzRCUyMmxpbmstZmxlY2hhJTIwYW1hcmlsbGElMjIlMjBocmVmJTNEJTIyJTJGcHQtcHQlMkZjdW1wcmltZW50by1kZS1yZWd1bGFtZW50b3MlMkYlMkYlMjIlM0UlM0NpJTIwY2xhc3MlM0QlMjJmbGVjaGEtYW1hcmlsbGElMjIlM0UlM0MlMkZpJTNFVmVyJTIwbWFpcyUzQyUyRmElM0UlM0MlMkZwJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner top_padding_desktop=”40″ bottom_padding_desktop=”40″ left_padding_desktop=”40″ constrain_group_101=”yes” right_padding_desktop=”40″ column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”11311″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”custom” column_border_radius=”15px” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” custom_box_shadow=”horizontal:0,vertical:0,blur:15,spread:0,opacity:0.275″ offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-4″ delay=”200″][nectar_responsive_text font_size_desktop=”26px” font_line_height=”40px” font_size_tablet=”28″ font_size_phone=”25″]\n

Novos modelos de neg\u00f3cio<\/h2>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”300″][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQWNlbnRlciUyMiUzRSUzQ2ElMjBjbGFzcyUzRCUyMmxpbmstZmxlY2hhJTIwYW1hcmlsbGElMjIlMjBocmVmJTNEJTIyJTJGcHQtcHQlMkZub3Zvcy1tb2RlbG9zLWRlLW5lZ29jaW8lMkYlMjIlM0UlM0NpJTIwY2xhc3MlM0QlMjJmbGVjaGEtYW1hcmlsbGElMjIlM0UlM0MlMkZpJTNFVmVyJTIwbWFpcyUzQyUyRmElM0UlM0MlMkZwJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner top_padding_desktop=”40″ bottom_padding_desktop=”40″ left_padding_desktop=”40″ right_padding_desktop=”40″ column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”11285″ background_image_position=”center center” background_image_stacking=”front” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#00457c” column_shadow=”custom” column_border_radius=”15px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-4″ custom_box_shadow=”horizontal:0,vertical:0,blur:15,spread:0,opacity:0.275″ delay=”400″][nectar_responsive_text font_size_desktop=”26px” font_line_height=”40px” font_size_tablet=”28″ font_size_phone=”25″]\n

Atendimento digital do cidad\u00e3o<\/h2>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”300″][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQWNlbnRlciUyMiUzRSUzQ2ElMjBjbGFzcyUzRCUyMmxpbmstZmxlY2hhJTIwYW1hcmlsbGElMjIlMjBocmVmJTNEJTIyJTJGcHQtcHQlMkZhdGVuZGltZW50by1kaWdpdGFsLWRvLWNpZGFkYW8lMkYlMjIlM0UlM0NpJTIwY2xhc3MlM0QlMjJmbGVjaGEtYW1hcmlsbGElMjIlM0UlM0MlMkZpJTNFVmVyJTIwbWFpcyUzQyUyRmElM0UlM0MlMkZwJTNFJTBB[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”11260″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”7%” bottom_padding=”7%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”top-bg” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit”…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2765","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.abaigroup.com\/pt-pt\/wp-json\/wp\/v2\/pages\/2765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abaigroup.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.abaigroup.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.abaigroup.com\/pt-pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abaigroup.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=2765"}],"version-history":[{"count":10,"href":"https:\/\/www.abaigroup.com\/pt-pt\/wp-json\/wp\/v2\/pages\/2765\/revisions"}],"predecessor-version":[{"id":11332,"href":"https:\/\/www.abaigroup.com\/pt-pt\/wp-json\/wp\/v2\/pages\/2765\/revisions\/11332"}],"wp:attachment":[{"href":"https:\/\/www.abaigroup.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=2765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}