Skip to main content

Loyalty and retention

We create positive opportunities with the most effective programmes

At ABAI, we apply the best loyalty techniques to increase the customer base. With our in-depth analysis of the portfolio, we guarantee the positive creation of opportunities and consolidate loyalty processes. Similarly, with our natural language processing (NLP) techniques, we are able to maximise the retention rate.


Launch and administration of loyalty programmes

Integration and management of information systems

Key analytics. KPIs

Communication measures

NLP techniques to maximise retention


Motivation and development processes

Database acquisition and segmentation models

Design of scripts based on better results

Unique CPD ecosystem with high availability


B2B loyalty management

B2C loyalty management

Loyalty programme data management

Automatic surveys: CEX: Customer voice analysis

CEX dynamic map: study of the customer journey

Predictive analytics: quality KPI smart alerts

Management of channels with multiple simultaneous users: email, chat, social media, APP

We meet your needs

Attraction and recovery

We attract new customers through customisation, gamifying the results, and we anticipate potential cancellations with predictive technology

Technical Support

Our professionals who specialise in the service operation phase provide technical support by relying on ITIL best practices

Back Office

We speed up processes and optimise costs by digitising and automating your back-office tasks


Our projects are our best calling card. Learn about some of our success stories and find out how we improve our customers’ results.



January 3, 2023


November 29, 2022


November 11, 2022